The Evolution of Tommy Hilfiger: From Classic Fashion to Second-Hand on Vinted
Founded in 1985 by American designer Tommy Hilfiger, the eponymous brand quickly became an icon of American preppy style. Known for its red, white and blue tricolor logo and its sportswear-inspired aesthetic, Tommy Hilfiger has won over an international audience. Today, as circular fashion gains momentum, the brand occupies a prominent place on the second-hand market, particularly on Vinted. This article traces the history of Tommy Hilfiger, its evolution and its position in the world of second-hand fashion.
1. Tommy Hilfiger: From Beginnings in the 80s to a World Reference
Tommy Hilfiger began his fashion career by opening a small clothing store in New York State. In 1985, he launched his own brand, positioning himself as a designer of clothing inspired by American college style, mixing sports and classic influences. The brand quickly became a huge success, thanks in particular to collaborations with hip-hop icons in the 90s such as Snoop Dogg and Aaliyah. This shift towards urban culture contributed to Tommy Hilfiger's international growth, making his pieces essential for streetwear and casual chic.
2. Tommy Hilfiger's Adaptation to a Changing Market
Over the decades, the brand has evolved to adapt to changing trends in the fashion market. In response to environmental challenges and new consumer expectations, Tommy Hilfiger has implemented several initiatives to promote more responsible fashion. In 2020, the brand launched its "Make it Possible" program, aimed at making its entire production more ethical and sustainable by 2030. These efforts include using recycled materials, reducing textile waste and implementing greener manufacturing practices.
3. Tommy Hilfiger and Second-Hand Fashion: A Place of Choice on Vinted
With the rise of resale platforms and the growing popularity of circular fashion, Tommy Hilfiger is taking a leading role in the second-hand market. On platforms like Vinted, its clothing, including sweatshirts, polo shirts and jackets, are among the most sought-after items. Consumers appreciate the quality of the materials, timeless design and strong brand awareness, making it a great choice for buying and reselling second-hand clothing.
4. Why Buy Used Tommy Hilfiger Clothing? A Good Deal for Consumers and Resellers
Opting for second-hand Tommy Hilfiger clothing has several advantages. First of all, the quality of the fabrics and the cut of the garments guarantee excellent durability, allowing the items to retain their appeal over time. Secondly, the constant demand for this brand makes it a strategic choice for retailers looking to make a profit in the circular fashion market. Finally, choosing second-hand Tommy Hilfiger pieces helps reduce the environmental impact of fast fashion, thus promoting more responsible consumption.
Tommy Hilfiger has evolved with the times, combining heritage, innovation and a commitment to more sustainable fashion. In the second-hand market, the brand continues to appeal to a wide audience, particularly thanks to its presence on Vinted. Whether for consumers looking for iconic pieces at reduced prices or for resellers looking to capitalize on the brand's popularity, Tommy Hilfiger is a must-have choice.
Sources:
vogue.com / businessoffashion.com / forbes.com / gq.com / harpersbazaar.com / madame.lefigaro.fr / lofficiel.com / fashionnetwork.com / journalduluxe.fr / lesechos.fr